Behavioural applications
Business simulations fall into two broad areas of application -- Behavioural - in which the objective is to change or study how participants behave. This usually involves bringing pressure to bear on them by setting tight deadlines or increasing personal rivalry. Behavioural simulations almost always involve team activity where co-operation is essential. It is frequently used to assess individual performance, initiative, team leadership qualities and the ability to work both independently and collectively as circumstances demand.
- Functional - in which the aim is to improve personal and/or team performance on a technical level.
Simulations can, of course, have both behavioural and functional objectives.
Use the links on the left to read some practical examples of behavioural applications.